Packaging design is more than meets the eye. The three primary functions of packaging is to promote the contents inside, protect- and prolong the life of the contents. Packaging design for a specific product is creating a container to hold product, shelter it, and create an outer look that will draw the client to buy the product.
The style or design of the packaging creates the desire for the product within, delivers the brand promise, attract the customer to the product, and enriches the user experience.
Packaging evolved from a simple storage container for a product, to a communication vehicle; therefore the packaging must suit the product or gift.
Packaging design can be used in different markets, and each has its focus on functionality or design.
– Retail packaging
– Promotional Packaging
Retail packaging – People are visual creatures, and there is a science and a sophisticated art to successful retail packaging. Customers are drawn, more than anything, to products that are presented well. Something that is well designed and attractive is bound to attract more potential customers than a product that is poorly designed and looks bland.
Promotional Packaging – Many Companies benefit from presenting their gifts in branded packaging. A Bespoke presentation box assists in brand awareness and increases competitive advantage.
Customers want to associate a product with something positive, and the Brand is often the first thing that comes to their mind. The client feels emotionally attracted to the brand name and reflects their social status.
Custom gift packaging focus on the functional protection of the gift or product, to convey the brand image and message.